Lauren Auret
About Lauren Auret
Lauren Auret is a Business Development Executive with a background in marketing and brand management. She has played a key role in connecting IoT businesses with end users and contributed to the development of the world's first interactive IoT World Map.
Work at IoT Now
Lauren Auret has been employed at IoT Now as a Business Development Executive since 2021. In this role, she focuses on connecting Internet of Things (IoT) businesses with end users. Her work involves utilizing innovative mapping solutions to enhance user engagement and facilitate business connections within the IoT sector. Her contributions have been significant in advancing the company's objectives in the rapidly evolving technology landscape.
Education and Expertise
Lauren Auret studied at the AAA School of Advertising, where she gained foundational knowledge in marketing and business development. This educational background has equipped her with the skills necessary to thrive in her roles within the advertising and technology sectors. Her expertise encompasses business development strategies and innovative marketing solutions, particularly in the context of IoT.
Background
Lauren Auret began her career as a Junior Brand Manager at Kauai Juice Co from 2010 to 2011 in Cape Town, South Africa. She then transitioned to a role as an English Teacher with Associazione Culturale Linguistica Educational (A.C.L.E.) in Italy from 2011 to 2013. Following her teaching experience, she worked as a Marketing Assistant at Simply Asia for six months in 2013, also in Cape Town. This diverse background has contributed to her comprehensive understanding of marketing and brand management.
Achievements
Lauren Auret has played a key role in the development of the world's first interactive IoT World Map, aimed at enhancing the experience for end users. This project reflects her commitment to innovation within the IoT industry and showcases her ability to integrate technology with user needs. Her work has been instrumental in advancing the visibility and accessibility of IoT solutions.