Omneya Nabil
About Omneya Nabil
Omneya Nabil serves as the VP of Marketing and Innovation at iotblue, where she has worked since 2021. With 17 years of experience in marketing and communication, she advocates for improved customer experiences and has developed strategies for over 130 companies across various industries in the MENA region.
Current Role at iotblue
Omneya Nabil serves as the VP of Marketing and Innovation at iotblue since 2021. In this role, she focuses on enhancing marketing strategies and fostering innovation within the company. Her work is primarily concentrated in the EMEA region, where she applies her extensive experience to drive customer engagement and improve marketing practices.
Previous Experience in Marketing and Communications
Prior to her current position, Omneya Nabil held various roles in marketing and communications. She worked at Ingredients as Media Director - Strategic Planning for 9 months in 2013, and at Bamyan Media as Head of Business Development & Communications for 7 months from 2013 to 2014. Additionally, she served as a Storytelling & Marketing Consultant at ITWORX Education from 2016 to 2018, where she contributed to marketing strategies in Cairo, Egypt.
Educational Background
Omneya Nabil studied Journalism & Mass Communication at The American University in Cairo, earning a B.A. from 2002 to 2005. She also pursued studies in Engineering at the American University of Sharjah from 2000 to 2002. Furthering her education, she obtained a Certificate in Storytelling & Content Strategy from the University of Washington from 2018 to 2019.
Achievements in Marketing Strategy Development
Omneya Nabil has developed the Connected Content Experience®, a proprietary marketing model aimed at improving the relationship between brands and customers. Over her career, she has crafted strategies and content that have empowered more than 130 companies across various sectors, including IoT, fintech, real estate, and education in the MENA region. Her work emphasizes the importance of customer experiences and effective communication.
Contributions to IoT and Smart Cities
Omneya Nabil has authored articles discussing the Internet of Things (IoT) and its implications for smart cities. She has highlighted the benefits of IoT connectedness across different industries and explored its role in enhancing urban living. Her writings reflect a deep understanding of how technology can transform customer experiences and urban environments.