Zhaohui Zhang
About Zhaohui Zhang
Zhaohui Zhang is a Public Relations Communications Manager at IQAir, where he has worked since 2018. He has a background in journalism and Chinese studies and has coordinated significant events and product launches throughout his career.
Public Relations Communications Manager at IQAir
Zhaohui Zhang has served as the Public Relations Communications Manager at IQAir since 2018. In this role, he has been instrumental in enhancing the company's public relations strategies and executing key initiatives. He has coordinated significant events and promotions, contributing to the overall success of the company's public relations efforts. His responsibilities include managing the official social media presence of IQAir across various platforms, such as WeChat, Weibo, Douyin, and Zhihu.
Education and Academic Background
Zhaohui Zhang obtained his Bachelor's degree in Journalism from Hunan Normal University, where he studied from 2005 to 2009. He furthered his education by earning a Master of Arts (M.A.) in Chinese Studies from the National University of Singapore, completing his studies there from 2013 to 2014. This academic background has equipped him with the skills necessary for effective communication and public relations management.
Professional Experience in Public Relations
Prior to his current role at IQAir, Zhaohui Zhang held various positions in public relations. He worked as a PR Leader at Zhihu.com from 2017 to 2018, where he focused on enhancing the company's public image. Before that, he was the Overseas PR Manager at LeEco from 2015 to 2017, and a Conference Manager at IMAPAC Pte Ltd in Singapore from 2014 to 2015. His experience spans multiple industries, showcasing his versatility in public relations.
Key Events and Product Launches
Zhaohui Zhang has coordinated key events such as Design Shanghai and major e-commerce promotions like 618 and 11.11. His role at IQAir also involved the dissemination of information regarding major product launches, including the IQAir Atem car air purifier and the IQAir Infinity air purifier. His efforts have contributed to the visibility and success of these products in the market.
Media Coverage and Public Relations Success
Zhaohui Zhang successfully led public relations efforts at the China International Import Expo (CIIE), resulting in extensive media coverage from top-tier outlets such as CCTV-1, CCTV-13, and CGTN. His work contributed to the widespread sharing of reports by official media accounts, including a notable feature by China Daily. This demonstrates his effectiveness in managing high-profile public relations campaigns.