Gui Ferreira
About Gui Ferreira
Gui Ferreira is a Senior Product Designer currently working at iQmetrix in Vancouver, Canada. He has extensive experience in product design and UX, having held positions at various companies including Xerpa, Luizalabs, and Banco do Brasil.
Work at iQmetrix
Gui Ferreira has been employed at iQmetrix as a Senior Product Designer since 2022. In this role, he has contributed to various initiatives, including leading the design process for Carrier Connect, which significantly reduced the average activation time from 40 minutes to 10 minutes. He has also implemented FullStory to enhance user behavior insights and developed a performance improvement system utilizing a Kanban approach. Additionally, he has created a skills map to evaluate team strengths and weaknesses, establishing targeted skill development plans.
Previous Experience in Product Design
Prior to his current role, Gui Ferreira held several positions in product design. He worked at Luizalabs as a Senior Product Designer from 2020 to 2022 and at Xerpa for 6 months in 2020. His experience also includes a tenure at Nugo Smart as a Product Designer from 2017 to 2018 and at Zerum as a Product Designer from 2016 to 2017. In these roles, he focused on creating user-centered designs and enhancing overall product functionality.
Education and Expertise
Gui Ferreira holds a Postgraduate Degree in Neuroscience and Behavior from Pontifícia Universidade Católica do Rio Grande do Sul, which he completed from 2021 to 2022. He also earned a Bachelor of Technology in Information Technology from FIAP, studying from 2018 to 2019. Additionally, he completed an Extension Course in Virtual and Augmented Reality at Pontifícia Universidade Católica do Rio Grande do Sul in 2020. His educational background supports his expertise in product design and user experience.
Background in UX Design
Before focusing on product design, Gui Ferreira gained experience in user experience (UX) design. He worked as a Senior UX Designer at Banco do Brasil from 2018 to 2020 and as a UX Designer at INDT for 7 months in 2018. His roles involved understanding user needs and improving the usability of digital products, contributing to his comprehensive skill set in design.
Professional Values and Work Environment
Gui Ferreira emphasizes the importance of work-life balance and enjoys fostering a fun work environment. He has actively participated in design operations initiatives at iQmetrix, aiming to create and implement effective design processes. His approach to work reflects a commitment to both productivity and employee satisfaction.