Joannah Connolly
About Joannah Connolly
Joannah Connolly serves as the Lead of Brand Communications and Content at iQmetrix, where she coaches content creators and develops comprehensive content strategies. With a background in editorial roles across various media organizations, she has extensive experience in writing, brand positioning, and social media strategy.
Work at iQmetrix
Joannah Connolly has been serving as the Lead, Brand Communications and Content at iQmetrix since 2020. In her role, she coaches content creators on writing skills and ensures adherence to the brand's tone. Connolly is responsible for crafting brand positioning statements and brand story copy for both internal and external audiences. She leads the creation and delivery of iQmetrix's public relations, media, and analyst outreach strategy, which includes writing press releases and maintaining a media kit. Additionally, she has developed a comprehensive content strategy that encompasses maintaining an editorial calendar and measuring content performance.
Previous Experience
Before joining iQmetrix, Joannah Connolly held several editorial and marketing positions. She worked at United Business Media as a Group Production Editor from 2001 to 2010. Following that, she served as Editorial Director at Glacier Media Real Estate from 2018 to 2020. Connolly also held roles at Baum Publications as Editor of a healthcare magazine and as a Marketing Coordinator at Cannon Design. Her experience includes working as an Online Editor at Business in Vancouver Media Group and as a Host of the Real Estate Therapist radio show at Roundhouse Radio 98/3.
Education and Expertise
Joannah Connolly studied at The University of Manchester, where she earned a BA Hons 2.1 in English Language and Literature. Her educational background provides a strong foundation for her work in brand communications and content creation. Connolly's expertise includes developing content strategies, writing press releases, and creating engaging social media content. She has also authored articles on telecom industry trends and technology, contributing to discussions on spatial commerce and brand management.
Contributions to Content Strategy
At iQmetrix, Joannah Connolly has played a significant role in the growth of the company's online community through her social media content and strategy. She writes guest blogs for external publications as part of the media strategy and creates blog posts on topics related to retail products and client experience. Connolly has addressed challenges and solutions in scaling prepaid retail operations and has written about the impact of AI on customer experience and mobile technology.