Madison Bollefer
About Madison Bollefer
Madison Bollefer is a Product Manager for In-Store Experiences at iQmetrix, where she has worked since 2021. She holds a BBA in Marketing from the University of Regina and has experience in various roles within the company, focusing on stakeholder engagement and product strategy.
Work at iQmetrix
Madison Bollefer currently serves as the Product Manager for In-Store Experiences at iQmetrix, a position she has held since 2021. In this role, she regularly interfaces with stakeholders and clients to gather feedback and create a roadmap for the In-Store Experiences product area. Prior to this, she worked in various capacities at iQmetrix, including Partner Manager and Events Coordinator. Her experience at the company spans several years, contributing to her understanding of the product landscape and stakeholder needs.
Education and Expertise
Madison Bollefer studied Marketing at the University of Regina, where she earned a Bachelor of Business Administration (BBA) from 2009 to 2013. Her educational background provides her with a solid foundation in marketing principles, which she applies in her current role at iQmetrix. Additionally, she completed her high school education at Luther College High School from 2005 to 2009.
Background
Before her tenure at iQmetrix, Madison Bollefer worked in various roles that contributed to her professional development. She served as a Grounds Worker for the Royal Canadian Mounted Police in 2011 and held the position of Marketing Administrator at Harvard Property Management from 2013 to 2015. These experiences helped her build a diverse skill set that she later applied in her roles at iQmetrix.
Achievements
In her current role as Product Manager, Madison Bollefer creates and communicates the roadmap for the In-Store Experiences area. She collaborates with development teams to ensure technical items are accounted for and works alongside marketing teams to develop Go-to-market strategies. Madison continuously evaluates the priorities of the In-Store Experiences area against market trends and company goals, advocating for the product vision throughout the organization.