Renee Mohr
About Renee Mohr
Renee Mohr is a Partner and Product and Services Marketing Manager at iQmetrix, where she has worked since 2021. She holds a Bachelor's Degree in Business Administration/Marketing from the University of Regina and has experience in media strategy and customer service.
Work at iQmetrix
Renee Mohr has been employed at iQmetrix since 2018, initially serving as Campaign Manager for six years. In 2021, she advanced to the role of Partner, Product and Services Marketing Manager. In her current position, she supports pricing strategies, product adoption goals, and revenue forecasts for the Omnichannel product suite. Mohr collaborates closely with product management to drive the Omnichannel product marketing strategy and leads the go-to-market strategy by working with cross-department stakeholders. She also manages product end-of-life transition plans and conducts client surveys, focus groups, and win/loss analyses to enhance customer understanding and address their needs.
Education and Expertise
Renee Mohr earned a Bachelor’s Degree in Business Administration with a focus on Marketing from the University of Regina, studying from 2011 to 2015. This educational background has equipped her with the foundational knowledge and skills necessary for her roles in marketing and product management. Her expertise is reflected in her ability to set pricing strategies, manage product marketing initiatives, and conduct market research to inform business decisions.
Background
Before joining iQmetrix, Renee Mohr worked at Postmedia Network Inc. as a Media Strategist from 2015 to 2018. During her tenure, she progressed to the role of Media Strategist Team Lead, where she led a team for one year. Additionally, she gained early professional experience as a Customer Services Summer Student at SaskPower in 2014 and as Administration Support for the Government of Saskatchewan in 2013. These roles contributed to her understanding of customer service and administrative functions.
Achievements
In her current role at iQmetrix, Renee Mohr has made significant contributions to the marketing strategy for the Omnichannel product suite. She has successfully led initiatives to set pricing, define product adoption goals, and forecast revenue. Mohr's efforts in managing product end-of-life transitions and conducting market research have played a crucial role in aligning product offerings with customer needs and market demands.