Holden Russell
About Holden Russell
Holden Russell is a Senior Paid Acquisition Manager at iRestore Laser, where he manages significant paid media spend and has successfully led a rebrand and new product launch. With extensive experience in growth marketing and data analysis, he has achieved notable increases in contribution margin and utilizes advanced AI tools for ad testing.
Work at iRestore Laser
Holden Russell serves as the Senior Paid Acquisition Manager at iRestore Laser, a position he has held since 2023. In this role, he manages a significant paid media budget, overseeing over $24 million in spend across various platforms including Facebook, Instagram, Google, Pinterest, TikTok, Spotify, and Microsoft ads. He successfully led a rebranding initiative and a new product launch through paid media strategies. Within six months, he increased the contribution margin by 233%. He also developed a comprehensive creative playbook and a cross-channel testing calendar to enhance strategy and creative execution.
Previous Experience in Marketing
Prior to his current role, Holden Russell held several key positions in marketing. He was the President of Canyons Media from 2014 to 2019, where he managed operations in Salt Lake City, Utah. He also worked at Beauty Industry Group, first as Growth Marketing Manager from 2020 to 2022, and then as Senior Growth Marketing Manager from 2022 to 2023. In these roles, he focused on growth strategies and marketing initiatives. Additionally, he served as a Partner Manager at Pinterest for seven months in 2019, where he managed partnerships and advertising strategies.
Education and Expertise
Holden Russell studied at the University of Utah, where he earned a degree in Computer Science from 2016 to 2019. His educational background provides a strong foundation for his expertise in digital marketing and data analysis. He is proficient in utilizing advanced AI models such as GPT-4 and Midjourney for creative ad testing, and he employs a scientific approach to ad campaigns and A/B testing to enhance conversions and meet key performance indicators (KPIs).
Skills in Data and Analytics
Holden Russell is skilled in data manipulation and analysis, utilizing various platforms including e-commerce systems, Google Analytics, NetSuite, Shopify, Klaviyo, HubSpot, and Salesforce. His ability to generate detailed reports supports data-driven decision-making in marketing strategies. He is also adept at mass multi-image variant generation for rapid A/B testing of ads, which allows for efficient optimization of advertising campaigns.