Matt Parmely
About Matt Parmely
Matt Parmely is the Director of Growth Marketing at iRestore Laser, where he focuses on enhancing customer relationships and driving business growth. He has extensive experience in marketing roles across various companies, including DigitalMarketer and Growve, and holds a Bachelor of Arts in Public Relations from Texas Tech University.
Current Role at iRestore Laser
Matt Parmely serves as the Director of Growth Marketing at iRestore Laser (Freedom Laser Therapy) since 2022. In this role, he focuses on addressing customer pain points, fostering brand loyalty, and building trust to facilitate business growth. He emphasizes the importance of enjoying the process while working with expanding teams. His strategies have significantly impacted customer engagement and retention.
Previous Experience in Marketing
Before joining iRestore Laser, Matt held several marketing positions. He worked as the Director of DTC Marketing at Growve from 2020 to 2021. Prior to that, he was the Marketing Director at Bluechip Retail from 2021 to 2022. His experience also includes serving as Marketing Manager at DigitalMarketer from 2016 to 2020, where he led initiatives that enhanced direct-to-consumer sales through innovative marketing strategies.
Educational Background
Matt Parmely studied Public Relations, Advertising, and Applied Communication at Texas Tech University, earning a Bachelor of Arts (B.A.) from 2011 to 2015. He also attended Ohlone College, where he studied Management, Marketing, and Related Support Services from 2009 to 2011. His educational background laid the foundation for his career in marketing.
Career Development and Skills
Matt has developed a diverse skill set throughout his career. He has experience in lifecycle marketing and emphasizes the importance of understanding the full customer journey. His approach includes authentic communication with customers, which has led to significant increases in customer retention rates and lifetime value. He has also led teams to adapt marketing strategies in response to changes in the digital landscape.
Podcast Engagement and Interests
Matt has been an avid listener of marketing and entrepreneur podcasts for over 10 years. He prefers these podcasts over music, even during personal events such as his wedding reception. This interest reflects his commitment to continuous learning and staying updated with industry trends.