Sukriti Thakur
About Sukriti Thakur
Sukriti Thakur is an Associate Manager of Marketing and Communications at Iris Software Inc., with a strong background in digital marketing and brand management. She has experience in cultivating brand loyalty through social media marketing and optimizing digital advertising campaigns across various platforms.
Work at IRIS Software
Sukriti Thakur currently serves as Associate Manager Marketing and Communications at IRIS Software Inc., a position she has held since 2024. In this role, she is responsible for overseeing marketing strategies and communication efforts to enhance the company's brand presence. Her focus includes cultivating brand loyalty and implementing effective marketing campaigns.
Previous Experience in Digital Marketing
Prior to her current role, Sukriti worked at HCLSoftware as Associate Manager - Digital Marketing from 2022 to 2023. She has also held various positions at HCLSoftware, including Senior Associate - Digital Marketing and Associate Digital Marketing. Her experience includes managing digital advertising campaigns and utilizing Google Analytics to optimize marketing efforts.
Background in Marketing and Communications
Sukriti has a diverse background in marketing and communications, having worked at Edelman as Account Manager and Senior Account Executive - Digital Media. Her experience spans various roles, including Youth Program Manager at Inc42 Media and Social Media Marketing Manager. This breadth of experience has equipped her with skills in content creation, social media marketing, and client services.
Education and Expertise
Sukriti Thakur earned her Bachelor of Arts in English Hons. from Delhi University, completing her studies from 2013 to 2016. Her educational background supports her expertise in creating engaging content across multiple formats, including blog posts and infographics. She employs data-driven tactics in performance marketing to enhance campaign effectiveness.
Achievements in Digital Marketing
Sukriti has a proven track record in digital marketing, successfully cultivating brand loyalty and enhancing brand presence through organic social media marketing. She effectively manages and optimizes digital advertising campaigns across platforms such as Google Ads and Facebook Ads, consistently delivering strong ROI. Her skills in A/B testing and audience segmentation contribute to improved campaign performance.