Desiree Adkins
About Desiree Adkins
Desiree Adkins serves as the Director of Marketing Operations & Technology at IronNet Cybersecurity, where she has worked since 2019. She has extensive experience in marketing and communications, previously holding senior roles at SAS and Virata Corporation.
Work at IronNet Cybersecurity
Desiree Adkins serves as the Director of Marketing Operations & Technology at IronNet Cybersecurity since 2019. In this role, she collaborates closely with the Finance department to establish processes that ensure financial rigor. Adkins drives field marketing support for the Asia-Pacific and Japan region, managing a Singapore-based agency. She also provides guidance on brand and customer advocacy efforts, contributing to brand validation for IronNet. Additionally, she supports internal communications, focusing on messaging related to corporate changes.
Previous Experience at SAS
Before joining IronNet, Desiree Adkins worked at SAS for 17 years, where she held the position of Senior PR Manager from 2002 to 2019. In 2019, she briefly served as Senior Manager of Communication Programs for eight months. During her tenure at SAS, she developed extensive experience in communication strategies and public relations, contributing to the company's marketing efforts in the Raleigh-Durham, North Carolina area.
Background in Public Relations
Desiree Adkins began her career in public relations at Virata Corporation, where she worked as a PR Manager from 2000 to 2002. This role laid the foundation for her extensive experience in managing communication programs and public relations strategies, which she later applied in her positions at SAS and IronNet.
Expertise in Marketing Technology
Desiree Adkins possesses expertise in managing marketing technology stacks, ensuring effective value extraction from various marketing tools. She is knowledgeable in platforms such as Hubspot, Qualified, JIRA, and G-suite, and has familiarity with Salesforce, SEMrush, Buzzsumo, Marketo, and Salesloft. Her technical skills support her strategic initiatives in marketing operations and technology.