Lisa Zabavski
About Lisa Zabavski
Lisa Zabavski is a Marketing Director with extensive experience in hospitality sales and marketing. She has a background in fashion design and has developed successful marketing strategies that enhance online presence and customer engagement.
Current Role at Irwin Seating Company
Lisa Zabavski serves as the Marketing Director at Irwin Seating Company, a position she has held since 2021. In this role, she leads the marketing efforts and strategies for the company, focusing on enhancing brand visibility and customer engagement. Under her direction, the marketing department has implemented a successful content marketing campaign that resulted in a 30% increase in customer engagement. Additionally, she has pioneered a sustainability initiative within the marketing department to align with the company's environmental goals.
Previous Experience at Byrne
Prior to her current role, Zabavski worked at Byrne as the Director of Hospitality Sales and Marketing from 2013 to 2021. During her eight years at Byrne, she was responsible for developing marketing strategies tailored to the hospitality sector. Her efforts contributed to the company's growth and visibility within the industry.
Marketing Role at Pulse Design Products
Zabavski held the position of Marketing Manager at Pulse Design Products from 2008 to 2013. In this role, she managed marketing initiatives and campaigns that supported the company's objectives. Her experience in this position laid the groundwork for her future roles in marketing leadership.
Educational Background
Lisa Zabavski studied at Middle Tennessee State University (MTSU), where she earned a Bachelor of Science (BS) degree in Fashion/Apparel Design. She is currently pursuing further education at Northwestern University, where she is working towards a Graduate Certification in Marketing Strategy, which she began in 2019.
Early Career at Yellow Transportation
Before her roles in marketing, Zabavski worked as a Regional Account Manager at Yellow Transportation from 2006 to 2008. In this position, she managed client accounts and contributed to the company's operational success. This early experience provided her with valuable insights into customer relationship management.