Amanda Powell
About Amanda Powell
Amanda Powell serves as the National Business Development Manager at Isentia in Sydney, Australia, where she has worked since 2018. With over 13 years of experience in the Asia Pacific market, she specializes in media intelligence and advocates for its role in providing actionable insights for businesses.
Work at Isentia
Amanda Powell has served as the National Business Development Manager at Isentia since 2018. In this role, she focuses on expanding the company's market presence in Sydney, Australia. Her responsibilities include promoting Mediaportal, a media intelligence software that delivers real-time media coverage insights. Amanda advocates for transforming media intelligence from a measurement tool into a source of actionable insights, reflecting her commitment to enhancing the value of media intelligence for businesses.
Previous Experience in Business Development
Prior to her current position, Amanda Powell held various roles in business development and sales. She worked at Mintel as the Global Subscriptions Manager from 2004 to 2008 and later as the Business Development Manager for the Asia Pacific region from 2008 to 2011. Amanda also served as a Telesales Executive at Mintel for a brief period in 2003. Additionally, she worked as a Business Development Manager at BuzzNumbers and as a Digital Sales Consultant at Crimson Hexagon, accumulating extensive experience in the Asia Pacific market.
Education and Expertise
Amanda Powell studied at CIM | The Chartered Institute of Marketing, where she earned both a CIM Certificate in Marketing and an Advanced Certificate in Marketing between 2001 and 2003. Her educational background supports her expertise in media monitoring, social media analytics, and digital media strategies. With over 13 years of experience in the Asia Pacific market, Amanda has developed a strong understanding of advertising, branding, and the fast-moving consumer goods (FMCG) sector.
Advocacy for Media Intelligence
Amanda Powell is passionate about the role of media intelligence in driving business success. She advocates for the use of media intelligence as a strategic tool that goes beyond measurement to provide actionable insights. Her focus on promoting Mediaportal aligns with her belief in the importance of real-time media coverage insights for businesses looking to enhance their decision-making processes.