Ben Butcher
About Ben Butcher
Ben Butcher is a Client Solutions Director at Isentia with over 24 years of experience in advertising and account management. He has held various leadership roles in prominent media companies, focusing on media intelligence and client engagement.
Current Role at Isentia
Ben Butcher serves as the Client Solutions Director at Isentia, a position he has held since 2019. In this role, he manages one of the largest client portfolios in the APAC region, which includes top ASX 50 listed companies. His focus is on facilitating media intelligence insights, crisis management, and media monitoring. He emphasizes the importance of engaging with clients in a true partnership, advocating for shared journeys and collaborative success.
Previous Experience at Fairfax Media
Before joining Isentia, Ben Butcher worked at Fairfax Media as a Senior National Account Manager and Category Manager for Entertainment at The Age from 2000 to 2006. During his six years in this role, he developed expertise in account management and advertising within the media sector, contributing to his extensive knowledge in the industry.
Career at VMO (Val Morgan Outdoor)
Ben Butcher held multiple roles at VMO (Val Morgan Outdoor) from 2013 to 2018. He began as a Senior Account Manager for seven months in 2013, then progressed to Group Sales Manager for six months in 2014. He later served as the Victorian Sales Director from 2014 to 2018. His tenure at VMO allowed him to refine his skills in sales strategy and leadership within the outdoor advertising space.
Education and Expertise
Ben Butcher holds a tertiary education focused on Marketing and Business Management. With over 24 years of experience in advertising, visual media, account management, and agency work, his expertise includes sales strategy, leadership, and technology innovation. He is known for delivering thought leadership through technology, enabling clients to make real-time decisions based on real-time data.
Achievements in Stakeholder Engagement
Throughout his career, Ben Butcher has demonstrated proven results in stakeholder engagement across all levels. His strategic management skills and focus on driving business development have contributed to his success in various roles. He takes pride in delivering thought leadership across market-leading technology and paving the way forward with innovation.