Crystal Lavien
About Crystal Lavien
Crystal Lavien is an Account Executive specializing in government relations at Isentia, where she has worked since 2020. She engages with media teams and covers significant Australian political events, while holding degrees in Marketing Management and Media and Communication.
Work at Isentia
Crystal Lavien serves as an Account Executive in the Government sector at Isentia, a position she has held since 2020. Based in Canberra, she engages with various stakeholders, including media teams from Federal Government departments and industry peak bodies. Her role involves assisting these entities with their media monitoring and analytics requirements. Crystal regularly attends doorstops during parliamentary sitting weeks and covers significant Australian political events, such as Budget Day and Federal Elections, at Parliament House. She also liaises with the National Press Club of Australia to facilitate keynote addresses from notable political and industry figures.
Education and Expertise
Crystal Lavien has a strong educational background in marketing and communication. She studied at The Australian National University, where she earned a Postgraduate Degree in Marketing Management from 2021 to 2023. Prior to that, she completed an Undergraduate Degree in Media and Communication (Professional) with a focus on Public Relations at Swinburne University of Technology from 2015 to 2018. Crystal also holds a High School Diploma from Tunas Muda School, where she studied Marketing Management from 2008 to 2014. This educational foundation supports her expertise in media relations and government communications.
Background
Crystal Lavien has diverse work experience in the education and media sectors. Before joining Isentia, she worked at Monash University in various roles, including Graduate Research Programs and Development Officer from 2019 to 2020, and Student Recruitment Assistant in the Faculty of Medicine, Nursing and Health Sciences from 2017 to 2018. Additionally, she served as a Student Ambassador at Swinburne University of Technology for eight months in 2018. This background has equipped her with skills in communication, recruitment, and program development.
Achievements
Throughout her career, Crystal Lavien has been involved in high-profile Australian political events, enhancing her visibility in the media landscape. Her role at Isentia includes covering major events such as Budget Day and Federal Elections, which are critical for government communications. Furthermore, her regular interactions with the National Press Club of Australia and various media teams demonstrate her commitment to facilitating important dialogues between government and industry stakeholders.