James Merritt
About James Merritt
James Merritt serves as the CEO of Isentia Asia, bringing extensive experience in strategic marketing and media planning. He has held significant roles in major companies, including dunnhumby and Tesco, and possesses expertise in viral and shopper marketing.
Work at Isentia
James Merritt has been serving as the CEO for Isentia in Asia since 2019. In this role, he oversees operations and strategic initiatives within the region, focusing on enhancing the company's media intelligence and insights services. His leadership is instrumental in driving growth and innovation in the Asia Pacific market.
Education and Expertise
James Merritt studied at Sheffield Hallam University, where he earned a Bachelor of Arts in Business & Marketing from 2002 to 2005. He also achieved the CIM - Advanced Diploma during the same period. His educational background provides a solid foundation for his expertise in strategic marketing, integrated media planning, and customer segmentation.
Background
Before joining Isentia, James Merritt held significant positions in the marketing sector. He worked as Managing Director & Board Member for dunnhumby in the Asia Pacific region from 2008 to 2019. Prior to that, he was a Marketing Manager at Tesco from 2005 to 2008. His career spans over a decade in various leadership roles, showcasing his extensive experience in the marketing services industry.
Achievements
Throughout his career, James Merritt has developed expertise in viral marketing and shopper marketing. He has collaborated with major global brands such as Procter & Gamble and Tesco, which highlights his capability in managing marketing strategies for leading companies. His skills in negotiation and team building are essential to his success in executive roles.