John Bissinella
About John Bissinella
John Bissinella serves as the Head of Client Solutions at Isentia, where he has worked since 2018. He has extensive experience in media monitoring and has held various leadership roles in the industry.
Work at Isentia
John Bissinella has been with Isentia since 2018, currently serving as the Head of Client Solutions. In this role, he focuses on enhancing client relationships and delivering tailored solutions. Prior to this position, he worked as the Head of Client Success at Isentia from 2017 to 2018. His experience at Isentia spans multiple leadership roles, allowing him to develop strategies that cater to diverse client needs in the media monitoring sector.
Education and Expertise
John Bissinella is a Global Executive MBA Candidate at Monash University, a program he pursued from 2020 to 2021. He also holds a Bachelor of Communications in Public Relations from RMIT University, which he completed from 1999 to 2001. His educational background equips him with the skills necessary for effective communication and strategic management in the media industry.
Background
John Bissinella has extensive experience in the media monitoring industry, having held leadership positions at various blue-chip companies. His career includes significant roles such as State Manager at Australian Associated Press from 2007 to 2012, and National Sales Director and Founder of Media Nation Au from 2012 to 2015. He also ran his own media monitoring agency, which contributed to his business acumen.
Achievements
Throughout his career, John Bissinella has successfully grown client portfolios from small businesses to major Australian brands and government departments. He has delivered custom listening and analysis frameworks for some of the largest brands in Australia, demonstrating his capability in providing strategic insights and solutions tailored to client needs.