Lalitha Shamugam
About Lalitha Shamugam
Lalitha Shamugam is an Insights Analyst based in Kuala Lumpur, Malaysia, with a background in communication and social media. She has worked at Isentia since 2019 and previously held roles at ShopBack and UOW Malaysia KDU.
Work at Isentia
Lalitha Shamugam has been employed at Isentia as an Insights Analyst since 2019. In this role, she focuses on analyzing data to provide insights that inform business decisions. Her work contributes to understanding market trends and consumer behavior, which is essential for strategic planning within the organization. She operates from Kuala Lumpur, Malaysia, where Isentia is known for its expertise in media intelligence and analytics.
Previous Experience at ShopBack
Before joining Isentia, Lalitha worked at ShopBack as a Social Media Executive for a period of eight months in 2018 and 2019. During her time in this role, she was responsible for managing social media channels and engaging with the audience to enhance brand visibility. Her experience at ShopBack provided her with valuable skills in digital marketing and social media strategy while based in Kuala Lumpur, Malaysia.
Academic Background
Lalitha Shamugam holds a Master of Communication from Universiti Sains Malaysia, which she completed from 2011 to 2013. Prior to this, she earned a Bachelor of Arts degree from the same university, studying from 2006 to 2009. Her academic background in communication has equipped her with a strong foundation in both theoretical and practical aspects of the field.
Teaching Experience at UOW Malaysia KDU
Lalitha served as a Lecturer in Communication at UOW Malaysia KDU from 2013 to 2018. During her five years in this position, she taught various communication courses, contributing to the education of students in Penang, Malaysia. Her role involved developing course materials and engaging students in discussions about communication theories and practices.