Lorraine So
About Lorraine So
Lorraine So is a Sales Operations Platform Manager at Isentia in Sydney, Australia, with over ten years of experience in sales and marketing operations, particularly with Salesforce.com. She has held various roles in organizations such as The College of Law Australia, ADMA, and Allianz Retire+, demonstrating a strong focus on operational efficiency and data-driven marketing.
Work at Isentia
Lorraine So has been employed at Isentia as the Sales Operations Platform Manager since 2022. In this role, she operates out of Sydney, New South Wales, Australia. Her responsibilities include managing sales operations platforms and enhancing operational efficiency within the organization.
Previous Employment Experience
Prior to her current position, Lorraine held various roles across multiple organizations. She worked at The College of Law Australia as a Regulatory Reporting Analyst and Salesforce Administrator from 2019 to 2020. Lorraine also served as CRM and Database Manager at ADMA from 2016 to 2018 and as Data Integrity Manager at FST Media from 2015 to 2016. Her experience includes roles at Dimension Data, Allianz Retire+, Moelis Australia, AAM Pty Ltd, Commander, Kawasaki Motors Pty Ltd, Citrix Systems, and Fuji Xerox.
Education and Expertise
Lorraine studied Business & Marketing at TAFE, where she achieved a Diploma from 2000 to 2002. Additionally, she completed a course in Data Driven Marketing and Advertising at ADMA IQ in 2017. With over ten years of experience with Salesforce.com, her expertise encompasses sales and marketing operations, reporting, data migration, workflow builds, and automation.
Professional Skills
Lorraine is recognized for her agility, methodical approach, and organizational skills in her roles as a CRM administrator and data-driven marketer. She consistently seeks to improve operational efficiency and effectiveness, demonstrating a commitment to enhancing processes within her work environment.