Louise Wallace
About Louise Wallace
Louise Wallace is the ANZ Marketing Manager at Isentia, where she has worked since 2021, and previously served as a Marketing Specialist in Lead Generation since 2018. She has a strong background in marketing, with experience in media intelligence and events marketing, supported by multiple qualifications in Business Marketing.
Current Role at Isentia
Louise Wallace has been serving as the ANZ Marketing Manager at Isentia since 2021. In this role, she oversees marketing strategies and initiatives within the Australia and New Zealand regions. Prior to this position, she worked as a Marketing Specialist focusing on Lead Generation since 2018. Her tenure at Isentia spans over six years, during which she has contributed to the company's efforts in media intelligence, analyzing media data to provide insights for strategic decision-making.
Previous Experience in Marketing
Before joining Isentia, Louise Wallace held several marketing positions. She worked as a Marketing Executive at TPG Telecom from 2015 to 2016. Following this, she was employed at Inabox Group Limited as a Marketing & Campaign Specialist for six months in 2018. Her diverse experience in marketing roles has equipped her with a comprehensive understanding of various marketing strategies and practices.
Educational Background in Marketing
Louise Wallace has a solid educational foundation in marketing. She studied at Monash University, where she earned a Bachelor of Business Commerce from 2009 to 2016. Additionally, she obtained an Advanced Diploma in Business Marketing from The Northern Sydney Institute of TAFE in 2008. Earlier, she completed a Diploma in Business Marketing at TAFE NSW Higher Education in 2006 and a Certificate IV in Business Marketing in 2005. Her education has provided her with essential skills and knowledge applicable to her marketing career.
Skills and Expertise in Marketing
Louise Wallace possesses strong skills in market research, which involves gathering and analyzing consumer data and market trends. She also has expertise in events marketing, focusing on planning and executing marketing events to promote products and services. Her background in the media intelligence industry further enhances her ability to analyze data and provide strategic insights.
Early Education and Qualifications
Louise Wallace completed her Higher School Certificate at Mount St Benedict College from 1999 to 2004. This foundational education set the stage for her subsequent studies in business marketing, leading to her advanced qualifications and career in the marketing field.