Malcolm Yeow Heng Choon
About Malcolm Yeow Heng Choon
Malcolm Yeow Heng Choon serves as an Account Director at Isentia in Australia, where he has worked since 2015. He specializes in media monitoring and intelligence, leveraging over eight years of experience in the media sector.
Work at Isentia
Malcolm Yeow Heng Choon has served as an Account Director at Isentia since 2015. In this role, he focuses on media monitoring and media intelligence, providing insights through social media analysis. His tenure at Isentia spans over nine years, during which he has contributed to the company's efforts in delivering comprehensive media insights to clients in Australia.
Education and Expertise
Malcolm studied Media Studies and Communication at Liverpool John Moores University from 2006 to 2007. This academic background has equipped him with a solid foundation in media analysis and communication strategies. His expertise lies in media monitoring and media intelligence, where he applies his knowledge to generate valuable insights for clients.
Background
Before joining Isentia, Malcolm worked at Kelly Services as a Client Solutions Manager from 2014 to 2015 in Troy, Michigan, United States. This role contributed to his extensive experience in media-related positions, totaling over eight years. His career has focused on enhancing media insight and intelligence for various organizations.
Professional Experience
Malcolm has accumulated significant experience in media-related roles throughout his career. His professional journey emphasizes his specialization in media insight and intelligence, which he has developed over more than eight years. His previous position at Kelly Services further solidified his skills in client solutions and media analysis.