Min Yi Tan

Min Yi Tan

Insights Analyst @ Isentia

About Min Yi Tan

Min Yi Tan is an Insights Analyst with a background in marketing and communication. She has experience working in various roles, including positions at Oneberry, Changi Airport Group, Infineon Technologies, and NielsenIQ.

Current Role at Isentia

Min Yi Tan serves as an Insights Analyst at Isentia, a position she has held since 2023. In this role, she focuses on analyzing data to provide actionable insights that inform business strategies. Her work involves utilizing various analytical tools and methodologies to interpret market trends and consumer behavior, contributing to the overall effectiveness of Isentia's services.

Previous Experience in Marketing and Insights

Prior to her current role, Min Yi Tan gained diverse experience in the marketing and insights field. She worked as a Marketing Intern at Oneberry, where she contributed to automating physical security solutions for five months in 2022. Additionally, she held a position at NielsenIQ as a Consumer Insights analyst for one month in 2022, and worked at Infineon Technologies in Internal Communication for four months in 2023.

Experience in Retail and Customer Service

Min Yi Tan has experience in retail and customer service, having worked as a Retail Sales Associate at Changi Airport Group from 2019 to 2020. This role involved engaging with customers and providing assistance, which enhanced her communication skills and understanding of consumer needs.

Education and Academic Background

Min Yi Tan studied at the Singapore University of Social Sciences (SUSS), where she earned a Bachelor of Science in Marketing (Honours) with a Minor in Communication. Her studies spanned from 2019 to 2023, equipping her with a solid foundation in marketing principles and communication strategies.

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