Ngaire Crawford
About Ngaire Crawford
Ngaire Crawford serves as the Insights Director for Australia and New Zealand at Isentia, where she leads the Insights and Research division. With a strong background in media analysis and a commitment to addressing gender inequality in sports, she has held various roles at Isentia since 2008 and has a solid academic foundation from Victoria University of Wellington.
Work at Isentia
Ngaire Crawford has held multiple roles at Isentia, contributing significantly to the company's insights and research capabilities. She began her tenure as a Senior Portfolio Analyst from 2008 to 2011, followed by positions as Insights Consultant from 2012 to 2014, and Head of Insights, New Zealand from 2014 to 2019. Since November 2019, she has served as the Insights Director for Australia and New Zealand, overseeing the division's operations and strategic direction. Her extensive experience at Isentia has equipped her with a deep understanding of media analysis and insights generation.
Education and Expertise
Ngaire Crawford earned her Bachelor of Arts with Honours in Media and English Studies from Victoria University of Wellington, completing her studies from 2002 to 2005. She furthered her education by obtaining a Master of Arts in Communication and Media Studies from the same institution in 2007. Her academic background provides a solid foundation for her expertise in communications and media research, which she applies in her current role as Insights Director.
Background
Prior to her current position, Ngaire Crawford worked as a Media Analyst at McNamara Research for one year in 2007-2008. She also served as a Tutor and Marker at Victoria University of Wellington from 2005 to 2008, where she contributed to the academic development of students. Her diverse professional experiences have shaped her analytical skills and understanding of media dynamics.
Achievements
In her role as Insights Director, Ngaire Crawford has led initiatives focused on data analysis and problem-solving. She is passionate about addressing complex questions in the field of insights and research. Additionally, she advocates for gender equality in sports, emphasizing the need for increased visibility and representation of women in sports media. Her involvement in research on gender inequality in sports reflects her commitment to creating a more inclusive environment for women and girls.