Patricia Kavanagh
About Patricia Kavanagh
Patricia Kavanagh serves as the Head of Sales at Isentia, where she has worked since 2020. With extensive experience in media monitoring and business development across various roles and locations, she emphasizes the importance of data-driven insights for informed decision-making.
Current Role at Isentia
Patricia Kavanagh serves as the Head of Sales at Isentia, a position she has held since 2020 in Brisbane, Australia. In this role, she focuses on aligning media monitoring services with strategic business objectives. Her responsibilities include interpreting media data to assist clients in driving sales and enhancing brand awareness.
Previous Experience at Isentia
Before her current role, Kavanagh held multiple positions at Isentia. She was the Queensland State Manager from 2017 to 2020, and prior to that, she served as the Business Development Manager for eight months in 2017 and as the Account Director for Corporate from 2012 to 2016. Her tenure at Isentia has been marked by a focus on customer service and business development.
Experience at Media Monitors
Kavanagh has extensive experience at Media Monitors, where she worked in various capacities. She was the Account Manager for the PR & Marketing Team from 2004 to 2008, and later served as the Account Director for Sport, Entertainment, Tourism, and Community from 2008 to 2010. Additionally, she worked as a Product Specialist in Distribution from 2002 to 2004.
Education and Qualifications
Patricia Kavanagh studied Media Engineering and Production at St Johns Central College in Cork, Ireland, from 1996 to 1998. She also completed her secondary education at Bandon Grammar School and Colaiste Choilm in Cork, Ireland. Her educational background supports her expertise in media and business development.
Advocacy for Media Monitoring
Kavanagh advocates for the significance of media monitoring in various business contexts, including reputation management and crisis management. She emphasizes the importance of data-driven insights for informed decision-making and promotes the use of media analysis to establish benchmarks and trends that enhance communication strategies.