Pratyusha Vedala
About Pratyusha Vedala
Pratyusha Vedala serves as the Regional Business Development Director at Isentia, where she leverages her extensive experience in various sectors including SaaS, Media, and Retail. She has a diverse background in business development and recruitment across multiple geographical markets, including the UK and Singapore.
Current Role at Isentia
Pratyusha Vedala serves as the Regional Business Development Director at Isentia since 2023. In this role, she focuses on driving business growth and developing innovative strategies tailored for the Southeast Asian market. Her expertise in audience intelligence and social listening enhances Isentia's capabilities beyond traditional media monitoring.
Previous Experience in Recruitment and Sales
Pratyusha has a diverse background in recruitment and sales, having worked at Huxley in various roles from 2018 to 2021. She started as an Associate Recruitment Consultant and progressed to Recruitment Consultant II. Additionally, she held positions at HubSpot as an Account Executive for the South East Asia market and at Club 21 Singapore as a Merchandise Planning and Brand Strategy Executive.
Educational Background
Pratyusha completed her Bachelor’s Degree in Fashion Buying and Merchandising at the London College of Fashion, University of the Arts London, from 2014 to 2017. Prior to this, she studied Cert HE: International Preparation for Fashion at the same institution from 2013 to 2014. She also completed her A-Level studies at Chirec International School from 2011 to 2013.
Experience in Retail and Fashion
Pratyusha has extensive experience in the retail and fashion sectors, having worked at notable companies such as Selfridges, Liberty Ltd, and Jimmy Choo. Her roles included part-time retail associate, accessories sales associate, and e-commerce customer service and operations executive. These positions contributed to her understanding of consumer behavior and market trends.
Geographical Market Expertise
Pratyusha has worked in diverse geographical markets including the UK, Singapore, and India. This international experience has equipped her with a comprehensive understanding of various market dynamics and consumer preferences, enabling her to implement effective business strategies across different regions.