Chris Kirby
About Chris Kirby
Chris Kirby serves as the Director of Customer Marketing at isolved, bringing over 20 years of experience in marketing with a focus on SaaS and integrated marketing plans. He has a proven history of enhancing brand equity and driving revenue growth through innovative marketing strategies.
Work at isolved
Chris Kirby has served as the Director of Customer Marketing at isolved since 2022. In this role, he focuses on developing and implementing marketing strategies that enhance customer engagement and drive brand loyalty. His extensive experience in marketing, particularly in the SaaS sector, positions him to effectively contribute to isolved's objectives of building brand equity and increasing revenue through innovative marketing initiatives.
Previous Experience in Marketing
Before joining isolved, Chris Kirby held the position of Director of Marketing at TicketReturn from 2017 to 2022. During his five years there, he was responsible for overseeing marketing strategies that supported the company's growth in the ticketing industry. His earlier roles include Director of Marketing at Cedar Fair Entertainment Company and CRM and Digital Marketing Manager at Delhaize America, where he gained valuable insights into customer engagement and digital marketing.
Education and Expertise
Chris Kirby earned a Bachelor of Arts in Accounting from The University of Alabama, completing his studies from 1995 to 1999. He furthered his education with a Master of Arts in Marketing at the same institution, studying from 2000 to 2001. His academic background provides a strong foundation for his expertise in marketing, particularly in developing integrated marketing plans and strategies that align with business objectives.
Career Timeline
Chris Kirby's career spans over 20 years in marketing, with significant roles in various organizations. He began his career at S&D Coffee as a Product Marketing Manager from 2003 to 2006. He then transitioned to Cedar Fair Entertainment Company as Director of Marketing for Carowinds from 2012 to 2014. Following that, he worked at Delhaize America from 2009 to 2012, before moving to TicketReturn and ultimately joining isolved in 2022.