Cristina Velez Merrifield, MSc
About Cristina Velez Merrifield, MSc
Cristina Velez Merrifield, MSc, is a Content Marketing Manager with extensive experience in producing marketing assets and measuring campaign effectiveness. She has held various marketing roles at organizations such as Consulate Health Care, University of Minnesota, and InterContinental Hotels & Resorts.
Current Role at isolved
Cristina Velez Merrifield serves as the Content Marketing Manager at isolved since 2022. In this role, she focuses on producing marketing assets tailored to meet demand-generation needs. She collaborates closely with demand generation teams to identify targets and align campaign strategies. Additionally, she is responsible for measuring the effectiveness of content and campaign support, demonstrating their impact on demand generation. Cristina also assists in maintaining the companywide content marketing calendar, ensuring that all marketing initiatives are well-coordinated.
Previous Experience in Corporate Communications
Prior to her current position, Cristina worked as the Corporate Communications Coordinator at Consulate Health Care from 2015 to 2017 in Orlando, Florida. During her tenure, she was involved in various communication initiatives that supported the company's corporate goals. This role provided her with foundational experience in managing corporate communications within the healthcare sector.
Experience in Social Media and Marketing
Cristina held the position of Social Media & Marketing Manager at the University of Minnesota from 2017 to 2021 in Minneapolis, Minnesota. In this capacity, she developed and executed social media strategies to enhance the university's online presence. Her work included producing engaging content to connect with the university's audience and promote various programs and initiatives.
Background in Hospitality and Tourism Management
Cristina earned her Bachelor of Science degree in Hospitality and Tourism Management from the University of Central Florida. This educational background provided her with insights into customer service and marketing within the hospitality industry. She later pursued a Master of Science in International Business from Robert Gordon University, further enhancing her expertise in global business practices.
Content Development and Marketing Skills
Throughout her career, Cristina has developed a range of marketing assets, including product eBooks, ROI reports, and group product demos. She has a strong focus on producing educational and engaging content that supports various stages of the customer lifecycle. Her ability to align content strategies with demand generation efforts has been a significant aspect of her professional contributions.