Karen Masuga
About Karen Masuga
Karen Masuga serves as a HubSpot Administrator at isolved since 2021, bringing over two decades of marketing experience across various sectors. She has held positions in multiple companies, including roles in marketing communications and content writing.
Work at isolved
Karen Masuga has been serving as a HubSpot Administrator at isolved since 2021. In this remote role, she focuses on managing HubSpot functionalities to enhance marketing efforts and streamline processes. Her responsibilities include overseeing marketing automation and supporting inbound lead generation strategies. Karen's experience in this position contributes to isolved's objectives in optimizing customer engagement and improving marketing efficiency.
Previous Employment History
Before joining isolved, Karen Masuga held various marketing roles across multiple organizations. She worked at Onix Networking Corp. as Marketing Technology & Communications from 2011 to 2021. Prior to that, she was a Marketing Coordinator at Ciuni & Panichi, Inc. from 1999 to 2004. Karen also served as Marketing Communications at Benesch Friedlander Coplan & Aronoff from 2004 to 2007, and as a Marketing Specialist at Middough from 1995 to 1999. Additionally, she worked at PolyOne in Marketing Communications from 2007 to 2009.
Education and Expertise
Karen Masuga holds a Bachelor of Science in Marketing from Bowling Green State University, where she studied from 1995 to 1998. She also earned a Master of Business Administration (MBA) in Marketing from Cleveland State University, attending from 1988 to 1992. Her academic background supports her expertise in inbound lead generation and marketing automation. Additionally, she specializes in content writing and editing, which enhances her contributions to marketing strategies.
Industry Experience
Karen Masuga has extensive professional experience across various sectors, including technology, professional services, and manufacturing. Her diverse background equips her with a comprehensive understanding of marketing dynamics in different industries. This experience informs her approach to marketing communications and strategy development, allowing her to effectively address the unique challenges and opportunities within each sector.