Larry Romero
About Larry Romero
Larry Romero is a seasoned Sr. Product Marketing Manager with extensive experience in partnership programs, technology integrations, and customer acquisition strategies. He has held various marketing roles across multiple companies, including isolved, OpenSesame, and Secure Code Warrior, and holds an MBA from San Francisco State University.
Work at isolved
Larry Romero currently serves as a Senior Product Marketing Manager at isolved, a position he has held since 2020. In this role, he focuses on product marketing strategies that enhance customer engagement and drive growth. His responsibilities include overseeing product positioning and developing marketing initiatives that align with business objectives. Prior to this, he worked at isolved in a product marketing capacity from 2020 to 2022.
Education and Expertise
Larry Romero holds a Bachelor of Arts in Management from Golden Gate University and a Master of Business Administration (MBA) from San Francisco State University, which he completed from 2018 to 2020. His expertise includes developing partnership programs, managing technology integrations, and implementing pricing and packaging strategies to optimize product offerings. He is also skilled in conversion rate optimization and A/B testing to enhance customer acquisition and retention.
Background
Larry Romero has extensive experience in product marketing, having worked in various roles since 1998. His career includes positions at notable companies such as The Myers-Briggs Company, where he served as Product Marketing Manager and Channel Marketing Manager for eight years. He has also held roles at Secure Code Warrior, OpenSesame, ACT, Kenexa, and SHL Group, contributing to his comprehensive understanding of the marketing landscape.
Achievements
Throughout his career, Larry Romero has demonstrated proficiency in content development and management, event management, and market research. He has conducted win/loss analysis and competitive analysis to inform strategic decisions, contributing to the success of marketing initiatives. His ability to enhance customer acquisition and retention through data-driven strategies has been a significant aspect of his professional achievements.