Peter Daboll
About Peter Daboll
Peter Daboll is the Chief Strategy & Insights Officer who specializes in analyzing advertising effectiveness and viewership trends, particularly for high-profile events like the Super Bowl.
Peter Daboll - Chief Strategy & Insights Officer
Peter Daboll serves as the Chief Strategy & Insights Officer. In his role, Peter focuses on developing and implementing strategic initiatives that drive the company's growth and insights. His responsibilities include analyzing market trends, measuring campaign effectiveness, and guiding strategic decisions based on data-driven insights.
Peter Daboll on Super Bowl LVII Advertising Insights
Peter Daboll shared his insights on Super Bowl LVII advertising during the 'Super Bowl Instant Replay: Game-Changing Insights From Winning Ads' event. He provided detailed analysis on second-by-second viewership trends, offering valuable media and creative takeaways. His insights help brands understand audience engagement and optimize their advertising strategies for one of the most-watched events in television.
Peter Daboll Discusses Guinness Ad Campaign Success
Peter Daboll discussed the creative success of the Guinness ad campaign featuring Jason Momoa. He highlighted the importance of aligning creative measurement KPIs to campaign-specific goals. This discussion provided key insights into how precise KPI alignment can drive the efficacy and impact of advertising campaigns.