Vivek V
About Vivek V
Vivek V serves as the Manager of Consumer Activation at ITC Limited, where he focuses on developing consumer engagement programs and managing high-quality agency networks. He has extensive experience in below-the-line (BTL) activation and has worked with notable brands such as Bingo Chips and P&G.
Work at ITC Limited
Currently, Vivek V holds the position of Manager Consumer Activation at ITC Limited. In this role, he is responsible for conducting pitches to empanel agencies based on activation type. He ensures that all activations adhere to standardized costs and maintain quality execution. His focus is on building a network of high-quality agencies to support various consumer activation programs.
Education and Expertise
Vivek V studied at Visvesvaraya Technological University, where he earned a Master of Business Administration (MBA) degree in Business Administration and Management from 2012 to 2014. His educational background equips him with the necessary skills to manage consumer activation programs effectively and develop innovative strategies that align with brand guidelines.
Background
Before joining ITC Limited, Vivek V worked at Wings Brand Activations (I) Pvt. Ltd. as Account Director Marketing for nine years, from 2014 to 2023, in Bengaluru, Karnataka, India. His extensive experience in the field has allowed him to specialize in various below-the-line (BTL) activation modes, including mall activation, retail branding, medical store activation, and rural activations.
Achievements in Consumer Activation
Vivek V has managed consumer activation programs for several well-known brands, including Bingo Chips, Yipee Noodles, Sunfeast Biscuits & Cakes, B Naturals juices, and Candyman Chocolates & candies. He develops and implements measurement systems to assess the effectiveness of consumer engagement programs, ensuring that they delight consumers at every touchpoint.
Client Experience
Vivek V has experience handling clients from diverse industries, including Diageo India, Tata Sons, Procter & Gamble, Star Sports, and Muthoot Fincorp. His ability to work with a wide range of clients demonstrates his versatility and understanding of different market needs, which enhances his effectiveness in consumer activation initiatives.