Alexandra Houston
About Alexandra Houston
Alexandra Houston is a Senior Marketing Manager at ITHAKA, where she oversees the marketing strategy for the company's generative AI tool and other products like Artstor and JSTOR Forum. She has extensive experience in marketing, having held various roles at Seminary Co-op Bookstores, Inc. and other organizations.
Current Role at ITHAKA
Alexandra Houston serves as the Senior Marketing Manager at ITHAKA, a position she has held since 2022. In this role, she oversees the marketing strategy for ITHAKA's generative AI tool, which is currently in beta. Additionally, she is responsible for the marketing strategy for key ITHAKA products, including Artstor and JSTOR Forum. Her work involves developing and implementing marketing initiatives to enhance product visibility and user engagement.
Previous Experience at Seminary Co-op Bookstores, Inc.
Prior to her current role, Houston worked at Seminary Co-op Bookstores, Inc. in various capacities from 2009 to 2021. She began her tenure as a Bookseller before transitioning to roles such as Marketing Manager, Marketing Director/Specialist, and Finance Director. Throughout her time at the bookstore, she contributed to marketing strategies and operational management, gaining extensive experience in the retail and marketing sectors.
Education and Academic Background
Houston studied at Vassar College, where she earned a Bachelor of Arts (B.A.) in Philosophy from 2005 to 2009. She continued her education at DePaul University, enrolling in a PhD program in Philosophy from 2010 to 2012. Her academic background has provided her with a strong foundation in critical thinking and analytical skills, which she applies in her marketing strategies.
Writing and Research Experience
In addition to her marketing roles, Houston has experience in writing and research. She worked as a Writer & Researcher at WritingWorks from 2009 to 2014 and contributed to Newcity for five months in 2014. Her background in writing enhances her ability to craft effective marketing communications and content strategies.
Internship and Early Career
Houston's early career includes an internship as a Philosophy Department Intern & Research Assistant at Vassar College from 2008 to 2009 and a role as a Serials Assistant at Vassar College in 2008. These positions provided her with valuable experience in research and academic support, contributing to her professional development.