Amani Sheikh
About Amani Sheikh
Amani Sheikh is a User Researcher at ITHAKA, with a background in marketing and business operations. She has worked in various roles in the Greater New York City Area, including positions at Aronis Group and Comeet, and holds a Bachelor of Arts in Psychology and Criminal Justice from The George Washington University.
Current Role at ITHAKA
Amani Sheikh has been working as a User Researcher at ITHAKA since 2021. In this role, she focuses on understanding user behavior to enhance product design and ensure alignment with business objectives. Her work involves employing user-centered design principles to create effective solutions that meet user needs.
Previous Experience at Aronis Group
Amani Sheikh held multiple positions at Aronis Group. She served as the Director of Business Operations from 2016 to 2018, where she oversaw various operational aspects of the business. Prior to that, she worked as the Marketing & Business Development Manager from 2014 to 2016, contributing to the company's marketing strategies and business growth.
Background in Marketing and UX Research
Amani Sheikh has a strong background in marketing and brand strategy, which informs her approach to UX research. She transitioned from roles in marketing and business operations to user experience research, allowing her to bring a unique perspective to analyzing user behavior and improving product design.
Educational Qualifications
Amani Sheikh studied at The George Washington University, where she earned a Bachelor of Arts (B.A.) in Psychology and Criminal Justice. Additionally, she completed a UX Design Immersive program at General Assembly, receiving a Certificate of Completion in Industrial and Product Design. Her educational background supports her user-centered approach in her current role.
Early Career Experience
Amani Sheikh began her career in marketing, holding various positions at FAB NY. She worked as a Marketing Associate and later as a Marketing and Public Relations Assistant from 2012 to 2014. These early roles provided her with foundational skills in marketing and public relations, which she later integrated into her UX research practice.