Cabe Higginbotham
About Cabe Higginbotham
Cabe Higginbotham is a Senior Business Systems Analyst at ITHAKA, where he has worked since 2023. He has a diverse background in business systems analysis and administration, with experience in Salesforce and Pardot integrations.
Work at ITHAKA
Cabe Higginbotham has been employed at ITHAKA as a Senior Business Systems Analyst since 2023. In this role, he focuses on enhancing business processes and systems to support organizational goals. His work is based in Ann Arbor, Michigan, where he has contributed for approximately 10 months.
Previous Experience
Prior to joining ITHAKA, Cabe worked at Bolt in various capacities. He served as a Senior Business Systems Analyst for three months in 2023 and as a Business Systems Analyst from 2022 to 2023. Additionally, he held an Operations role at Bolt from 2020 to 2023. Before his time at Bolt, he worked at Boostability as a Salesforce and Pardot Administrator from 2017 to 2020 and as an SEO Team Lead from 2011 to 2017.
Education and Expertise
Cabe studied General Education at Utah Valley University from 2006 to 2009. He holds certifications in Salesforce and Pardot, demonstrating his expertise in Engagement Studio and Process Builder. His specialization includes Salesforce integrations aimed at improving the efficiency of sales and marketing teams.
Skills in Email Marketing
Cabe has experience in expanding email databases and managing multiple email programs for two organizations. His background in email marketing complements his technical skills in Salesforce and Pardot, enhancing his ability to support marketing initiatives.