Stephanie Baroni
About Stephanie Baroni
Stephanie Baroni serves as the Director of Marketing Strategy at ITHAKA, where she has rebranded numerous marketing materials and developed marketing plans for national tradeshows. With a background in public relations and marketing, she has held various roles in organizations such as Grand Rapids Children's Museum and Cengage Group.
Current Role at ITHAKA
Stephanie Baroni has been serving as the Director of Marketing Strategy at ITHAKA since 2022. In this role, she focuses on developing and executing marketing strategies that align with the organization's goals. Based in Ann Arbor, Michigan, she has contributed to the rebranding of nearly 50 marketing materials, including white papers, brochures, and videos. Her work aims to enhance the visibility and impact of ITHAKA's offerings.
Previous Experience in Marketing
Prior to her current position, Stephanie Baroni held several marketing roles. She was the Marketing Director for the Domestic Learning Segment at Cengage Group from 2016 to 2022. Before that, she worked as the Integrated Marketing Manager at Learning Care Group from 2006 to 2012. Her earlier experience includes serving as the Marketing and Public Relations Manager at the Grand Rapids Children's Museum from 2004 to 2006.
Education and Qualifications
Stephanie Baroni earned her Bachelor of Science (B.S.) degree in Public Relations, Advertising, and Applied Communication from Grand Valley State University. She studied at the university from 2001 to 2004, laying the foundation for her career in marketing and public relations.
Marketing Initiatives and Contributions
In her marketing roles, Stephanie Baroni has developed and implemented marketing plans for national tradeshows, focusing on increasing return on investment (ROI). She has enhanced thought leadership within her organizations by authoring various materials, including white papers and blog posts. Additionally, she has managed session presentations and client awards for annual customer conferences.