Kimberly Morrison
About Kimberly Morrison
Kimberly Morrison serves as the Director of Marketing at Jacksonville Transportation Authority, where she has worked since 2019, and also holds the position of Marketing Director at A-Train Productions since 2017. She has a diverse background in marketing, having previously held roles at Zimmer Biomet, Grainger, and AbbVie, and is known for developing various community-focused initiatives.
Work at Jacksonville Transportation Authority
Kimberly Morrison serves as the Director of Marketing at the Jacksonville Transportation Authority (JTA) since 2019. In this role, she has been instrumental in developing various marketing initiatives, including the Wellness on Wheels Mobile Vaccination Unit Program. Additionally, she manages the 501C3 Support Sponsorship Program and has contributed to the development of public art programs and civic engagement initiatives for the executive team. Her efforts aim to enhance community engagement and promote JTA's services.
Current Role at A-Train Productions
In addition to her position at JTA, Kimberly Morrison has been the Marketing Director at A-Train Productions since 2017. Her responsibilities include overseeing marketing strategies and initiatives that align with the company's objectives. This role complements her extensive experience in marketing and allows her to apply her skills in a different industry.
Previous Experience in Marketing
Before her current roles, Kimberly Morrison held various positions in marketing. She worked at Zimmer Biomet as the Global Marketing and Events Manager from 2016 to 2019. Prior to that, she served as the Senior Manager of Marketing Operations and Analytics at AbbVie from 2008 to 2016. Her career also includes a role as Market Planning Manager for Market Expansion at Grainger from 2004 to 2008. This diverse background has equipped her with a broad skill set in marketing management.
Campaign Development and Initiatives
Kimberly Morrison has developed several marketing campaigns during her tenure at JTA, including the JTA Give, RIDE to Work to Play, and Steer your Career campaigns. These initiatives focus on promoting JTA's services and enhancing community involvement. Her strategic approach to campaign development reflects her commitment to effective marketing practices.
Educational Background and Expertise
While specific details about Kimberly Morrison's educational background are not provided, her extensive experience in marketing and management across various organizations indicates a strong foundation in these areas. Her roles have required expertise in marketing operations, analytics, and event management, contributing to her effectiveness as a marketing leader.