Stuart Reid
About Stuart Reid
Stuart Reid is the Head of Global Marketing at Jacobi, with extensive experience in financial services marketing and a background in both marketing and finance.
Head of Global Marketing at Jacobi
Stuart Reid has been the Head of Global Marketing at Jacobi since 2021. In his role, he leads the company's global marketing strategy with a focus on markets in North America, Europe, and Asia Pacific. His responsibilities include the planning and implementation of client acquisition, engagement, and content development. Additionally, he oversees brand management, PR, events, and sponsorships, as well as the development of communications and social media strategy.
Marketing Roles at Westpac
Stuart Reid worked at Westpac in various marketing capacities from 2019 to 2021. As the Marketing Lead for Private Wealth from 2020 to 2021, he directed marketing initiatives targeting high-net-worth clients. Before that, he served as the Marketing Lead for Commercial Bank Engagement and Retention, with a tenure from 2019 to 2020. In these roles, he focused on strategies to enhance client relationships and retention within the banking sector.
Marketing Leadership at BT Financial Group
From 2014 to 2019, Stuart Reid held several key marketing positions at BT Financial Group in Sydney. His roles included Marketing Lead for Engagement and Retention, Content Strategy and Communications, and Senior Manager positions in Advice Marketing, Investment Solutions Marketing, and Financial Planning Marketing. In these roles, he focused on developing marketing strategies, improving client engagement, and managing large-scale communication campaigns.
Early Career at Colonial First State
Stuart Reid began his career at Colonial First State, holding various roles from 2001 to 2014. His positions ranged from Product Analyst and Product Manager to Senior Marketing Manager and eventually Head of Platforms Marketing. During his tenure, he focused on the development and marketing of financial products, client acquisition strategies, and managing marketing campaigns for the company's platform business.
Educational Background and Certifications
Stuart Reid holds a Bachelor of Commerce in Marketing from Western Sydney University, earned between 1996 and 1999. He further specialized in financial services by obtaining a Masters in Applied Finance from Kaplan, completed between 2009 and 2012. Additionally, he is a Certified ScrumMaster, a certification acquired from SCRUM ALLIANCE. His educational background has provided a solid foundation for his extensive career in financial services marketing.