Andrea Cameron
About Andrea Cameron
Andrea Cameron is a Performance Marketing Manager at Jane.app and a Professor of Marketing at Fanshawe College in London, Ontario. With extensive experience in digital marketing, she has held various roles at companies such as Vidyard and Scotiabank, and she specializes in optimizing campaigns across multiple platforms.
Current Role at Jane.app
Andrea Cameron serves as the Performance Marketing Manager at Jane.app, a position she has held since 2023. In this role, she focuses on strategizing and optimizing marketing campaigns across various digital platforms. Her work supports the company's mission to assist healthcare professionals, aligning with her passion for helping others.
Teaching Position at Fanshawe College
Since 2023, Andrea has been a Professor of Marketing at Fanshawe College in London, Ontario. She teaches courses on Google Analytics/SEO, Marketing Strategy, and Google Ads. Her academic role allows her to share her extensive knowledge and experience in digital marketing with students.
Previous Experience at Vidyard
Andrea worked at Vidyard in various roles from 2020 to 2023. She served as Manager of Performance Marketing for nine months and previously held positions as Team Lead and Growth Marketing Manager. Her time at Vidyard involved developing and executing performance marketing strategies.
Background in Digital Marketing
Andrea has a diverse background in digital marketing, having worked at Scotiabank in multiple roles from 2018 to 2020. Her positions included Analyst in Digital Marketing and Manager of Social & Digital Marketing. She also gained experience as a Digital Marketing Intern at Art & Science Digital Experience Design.
Education and Expertise
Andrea holds a Bachelor's Degree in Honours BA Communication Studies & Psychology from Wilfrid Laurier University. She furthered her education with a Certificate in User Experience Design from BrainStation and studied Organizational Leadership at Communitech Academy. Her expertise includes strategizing campaigns across platforms like TikTok, Facebook, and Google Ads, and she enjoys conducting A/B tests to analyze data.