Masami Hirata
About Masami Hirata
Masami Hirata is the Chief Marketing Officer at Jane.app, with a robust background in marketing leadership across various companies, including Rocket Lawyer and Fyber. He has extensive experience in B2C and B2B2C marketing strategies and has a strong academic foundation in business and communication.
Current Role at Jane.app
Masami Hirata serves as the Chief Marketing Officer at Jane.app, a position held since 2022. In this role, Hirata is responsible for overseeing the marketing strategies and initiatives of the company. Jane.app operates in the health and wellness sector, focusing on providing tools for practitioners to manage their businesses effectively. Hirata's leadership is aimed at enhancing brand visibility and driving user engagement.
Previous Experience at Rocket Lawyer
Prior to joining Jane.app, Masami Hirata worked at Rocket Lawyer as the Senior Vice President of Marketing from 2018 to 2021. Based in the San Francisco Bay Area, Hirata led marketing efforts that aimed to increase customer acquisition and retention for Rocket Lawyer, a company that provides legal services online. This role involved strategic planning and execution of marketing campaigns to enhance the company's market presence.
Professional Background in Marketing
Masami Hirata has a comprehensive background in marketing, having held various senior roles across multiple companies. Before Rocket Lawyer, Hirata served as Executive Vice President of Global Marketing at Fyber from 2014 to 2017. Earlier positions include Vice President of Marketing & Business Development at Whitetruffle, Head of Marketing at Meebo, and Director of International Marketing & Sales at Yahoo. This extensive experience spans sectors such as internet, consumer web, and e-commerce.
Education and Expertise
Masami Hirata holds a Bachelor of Arts in English Communication from Doshisha University. Additionally, Hirata completed Executive Education programs at Stanford University Graduate School of Business and Northwestern University's Kellogg School of Management, focusing on Business and Business Marketing Strategy respectively. Hirata possesses expertise in B2C and B2B2C marketing strategies, with a strong background in lifecycle marketing and user acquisition.
Skills and Leadership Experience
Masami Hirata has developed a versatile skill set that includes UX/Design Management and Investor & Analyst Relations. Hirata has extensive experience in mobilizing global teams and inspiring members to exceed goals. This leadership experience is complemented by a proven ability to drive marketing initiatives that align with business objectives across various sectors.