Lauren Kirby Ansanello
About Lauren Kirby Ansanello
Lauren Kirby Ansanello is a Senior Digital Marketing Manager with over 15 years of experience in digital marketing across various industries. She has held key marketing roles at notable organizations, including Thomson Reuters and Janison, and specializes in full funnel marketing strategy and data-driven B2B marketing.
Work at Janison
Lauren Kirby Ansanello has been serving as the Senior Digital Marketing Manager at Janison since 2021. In this role, she focuses on developing and implementing digital marketing strategies that drive growth and enhance brand visibility. Her responsibilities include managing integrated campaigns, CRM and MarTech implementation, and lead management. She previously held the position of Marketing Manager at Janison from 2018 to 2021, where she contributed to the company's marketing initiatives.
Previous Experience in Marketing
Lauren has over 15 years of experience in digital marketing across various organizations. She worked at Thomson Reuters Legal Australia as a Senior Marketing Executive from 2015 to 2017 and as a Senior Content Marketing Specialist from 2017 to 2018. Prior to that, she held marketing manager roles at Informa Life Sciences in Dubai and at Criterion Conferences and Informa Australia in Sydney. Her diverse experience includes positions that focused on marketing strategy, content creation, and event management.
Education and Expertise
Lauren studied at APM College of Business and Communication, earning an Advanced Diploma of Business with a major in Event Management in 2004. She also completed a Certificate in Direct Marketing from the Australian Direct Marketing Association in 2008. Additionally, she holds a Certificate IV in Professional Writing and Editing from the Australian College of Journalism. Her expertise encompasses full funnel marketing strategy, SEO, content marketing, and data analytics, which she leverages to create effective B2B marketing strategies.
Skills in Digital Marketing
Lauren possesses a comprehensive skill set in digital marketing, including proficiency in paid media across platforms such as Google, LinkedIn, Facebook, and Twitter. She is experienced in website strategy, content marketing, and the execution of webinars and events. Her capabilities also extend to financial management and project management, enabling her to oversee marketing initiatives effectively and ensure alignment with business objectives.