Jacqueline González
About Jacqueline González
Jacqueline González is a Global Product Marketing Manager with extensive experience in brand management and strategic marketing. She has held various roles in notable companies, including her current position at JBT FoodTech and her co-founding of Poontoz Communities.
Work at JBT FoodTech
Jacqueline González serves as the Global Product Marketing Manager at JBT FoodTech, a position she has held since 2021. In this role, she manages the profit and loss (P&L) for various brands, overseeing critical aspects such as pricing and packaging strategy, trade and channel development, sales projection, and budgeting. Her expertise in these areas contributes to the company's strategic marketing initiatives and overall brand performance.
Current Role at Poontoz Communities
Jacqueline González is a Co-Founder of Poontoz Communities, a position she has occupied since 2018. Based in Weston, Florida, the company focuses on community engagement and development. Her role involves leveraging her marketing expertise to foster growth and establish a strong brand presence within the community.
Professional Background
Jacqueline González has extensive experience in marketing and brand management. Prior to her current roles, she worked at Distrivalto USA Inc - Holstein Housewares as Brand Manager from 2018 to 2021. She also served as Marketing Manager for Chocolates and Candies at COMPAÑIA NACIONAL DE CHOCOLATES DE PERU SA from 2016 to 2017. Earlier in her career, she held positions at Alfonzo Rivas & Cia, Corporación Digitel, and Datanalisis, gaining valuable insights into market dynamics and consumer behavior.
Education and Expertise
Jacqueline González holds a Master of Business Administration (MBA) from IE Business School, where she studied Global MBA + Management from 2013 to 2015. She also earned a Bachelor of Business Administration (BBA) in Business Administration and Management from Universidad Metropolitana (VE) from 2002 to 2007. Additionally, she completed a Marketing Management Certification at Centro Internacional de Actualización Profesional de la Universidad Católica Andrés Bello in 2011. Her educational background supports her expertise in marketing strategy and brand management.
Achievements in Brand Management
Throughout her career, Jacqueline González has managed brands that compete against major companies such as Nestle, PepsiCo, and General Mills. She has developed long-term strategic plans and annual brand plans for consumer goods brands, focusing on communication campaigns, digital marketing, and public relations. Her experience includes working as a Loyalty Project Analyst at Ipsos and as a Junior Consultant at Datanalisis, further enhancing her analytical and strategic capabilities in the marketing field.