Brian Siu
About Brian Siu
Brian Siu serves as the General Manager for Latin America at Jeeves, where he has significantly expanded the company's operations in Mexico, Colombia, and Brazil. He has a diverse background in finance and business development, having co-founded several companies and held key roles at various financial institutions.
Current Role at Jeeves
Brian Siu serves as the General Manager for Latin America at Jeeves since 2020. In this role, he has led the expansion of the company's operations in key markets including Mexico, Colombia, and Brazil. Under his leadership, Jeeves has grown its customer base from zero to over 3,500 active businesses within two years. He has also conceptualized and launched Jeeves Pay, a product that integrates payments with credit, allowing clients to manage local and international payments with flexible terms.
Previous Experience
Before joining Jeeves, Brian Siu co-founded FRONTÁL, where he worked from 2020 to 2021 in the Mexico City Metropolitan Area. He has held various positions in financial services, including as an Equity Analyst at Guggenheim Partners from 2010 to 2011 and as Head of GTM & Business Development at Covalto from 2018 to 2019. His experience also includes roles at SQN Latina, Krédito, and FXCM, where he developed skills in business development and financial analysis.
Education and Academic Background
Brian Siu studied at the University of Wisconsin-Madison, where he earned a Bachelor of Arts (B.A.) in Economics from 1999 to 2003. He also attended Stuyvesant High School from 1995 to 1999. His educational background has provided him with a strong foundation in economic principles and analytical skills relevant to his career in finance and business development.
Financial Products and Initiatives
During his career, Brian Siu has played a pivotal role in deploying over USD $150 million in credit through various financial products, including credit cards, Jeeves Pay, and working capital loans. His leadership in launching Jeeves Pay is set to make it the company's global focus, with plans to enable clients to self-fund domestic and cross-border transfers.