Paolo Lapi Ortega
About Paolo Lapi Ortega
Paolo Lapi Ortega is a Senior Performance Marketing Analyst at Jeeves, where he has worked since 2023. With a decade of experience in performance marketing across various tech companies and startups in LATAM and Europe, he specializes in data-driven strategies to help businesses achieve their goals.
Work at Jeeves
Paolo Lapi Ortega has been serving as a Senior Performance Marketing Analyst at Jeeves since 2023. In this role, he focuses on performance marketing strategies that leverage data to help the company achieve its business objectives. His tenure at Jeeves marks a continuation of his extensive experience in the marketing field.
Previous Experience in Digital Marketing
Prior to joining Jeeves, Paolo held several significant positions in digital marketing. He worked as the Head of Digital Marketing at Wenance from 2022 to 2023. Before that, he was the Head of Performance Marketing at super.mx from 2021 to 2022. His career also includes roles at Cuenca and Keep, where he contributed to marketing initiatives.
Educational Background
Paolo studied at Centro de Estudios en Ciencias de la Comunicación, A.C., where he earned a Licenciado en Marketing from 2012 to 2016. He also completed two diplomaturas: Estrategias de Comunicación en Medios Digitales in 2016 and Diseño y Redacción de Anuncios Publicitarios in 2015. His education has provided a solid foundation for his career in marketing.
Specialization in Performance Marketing
Paolo specializes in performance marketing, focusing on data-driven strategies to assist businesses in achieving their goals. With a decade of experience in both B2C and B2B tech companies and startups across LATAM and Europe, he has developed a robust skill set that supports effective marketing initiatives.
Career Timeline
Paolo's career spans various roles in marketing over the past decade. He began as an Auxiliar de Mercadotecnia at UPS Supply Chain Solutions in 2015, followed by positions at Newell Brands and AdaOnCloud. His diverse experience includes managing marketing teams and leading performance marketing efforts in different organizations.