Kevin Brucato
About Kevin Brucato
Kevin Brucato is the Head of Marketing Technology at Jefferies, with over 25 years of experience in creative and marketing operations.
Company
Kevin Brucato currently holds the position of Head of Marketing Technology at Jefferies, a major financial services company. Since 2022, he has been responsible for overseeing Marcom Technology and enhancing the company's digital-first marketing and communications capabilities. Jefferies, based in New York, NY, provides Kevin with a platform to leverage his extensive expertise in marketing technology.
Previous Roles at Prudential Financial
Kevin Brucato has an extensive history with Prudential Financial, where he held several key positions over a span of 12 years. From 2010 to 2015, he was the VP of Creative Operations for Prudential Brand Marketing and Advertising. He then took on the role of VP, Creative Operations, Global Marketing Communications from 2015 to 2018. His last position at Prudential was as VP, Communications VP, Operations & Administration for Prudential Communications from 2019 to 2022. These roles were based in Newark, NJ, and involved overseeing creative operations and managing communications strategies.
Education and Expertise
Kevin Brucato holds a BA degree in Psychology from Binghamton University. With over 25 years of experience in creative and marketing operations, he began his career at Bozell Advertising. Kevin specializes in enhancing operational efficiency through customized creative solutions and translating complex issues into clear solutions. His expertise spans integrated production, business processes, and information security, and he is well-versed in legal processes such as RFP, MSA, and SOW.
Other Professional Experience
Before his current role at Jefferies, Kevin served as the National Operations Director, Creative at Williams Lea for a year from 2008 to 2009. He founded StudioPSD and operated it successfully from 2004 to 2007. Additionally, he was the Managing Director of Creative Services at Lowe and Partners Worldwide during the same period. At JWT, he has been working as a Consultant for Studio Operations since 2008. These positions have given Kevin a wide range of experience in studio operations, creative direction, and strategic management.
Skills and Specializations
Kevin Brucato possesses a diverse skill set that includes ad operations, content management, and digital asset management (DAM). He has experience in risk management, gap analysis, and audit processes. Additionally, Kevin specializes in business process optimization, integrated production, and designing innovative marketing solutions. His proficiency in handling legal documents and processes like RFP, MSA, and SOW highlights his comprehensive understanding of the operational complexities within marketing and creative fields.