Amanda Hermann
About Amanda Hermann
Amanda Hermann serves as the Corporate Community Relations & Brand Manager at Jefferson Lines, where she has worked since 2019. With a background in communications and marketing, she has significantly contributed to the company's success, earning multiple industry awards and recognitions.
Work at Jefferson Lines
Amanda Hermann has served as the Corporate Community Relations & Brand Manager at Jefferson Lines since 2019. In this role, she has focused on enhancing the company's community engagement and brand presence in the Greater Minneapolis-St. Paul Area. Prior to her current position, she held various roles at Jefferson Lines, including Marketing Coordinator and Marketing Specialist, contributing to the company's marketing strategies and initiatives.
Education and Expertise
Amanda Hermann earned her Bachelor’s Degree in Communication and Media Studies from the University of Minnesota Duluth, completing her studies from 2009 to 2013. Her educational background has equipped her with strong communication skills and an understanding of media dynamics. She possesses proficiency in tools such as Google Analytics, Adobe Creative Cloud, WordPress, and Excel, which she utilizes to analyze data and create effective marketing campaigns.
Background
Before joining Jefferson Lines, Amanda Hermann held several positions that contributed to her professional development. She worked as a Marketing Generalist at Praying Pelican Missions from 2013 to 2014 and as a Finance Administrator/Social Media Coordinator from 2011 to 2013. Additionally, she served as a Sr. Merchandise Presentation Specialist at Target from 2015 to 2016. These roles provided her with diverse experiences in marketing, finance, and social media management.
Achievements
During her tenure at Jefferson Lines, Amanda Hermann has played a key role in earning the company multiple awards, including two major industry awards, two state recognitions, one People’s Choice award, and one national consumer award. Her strategic initiatives have also contributed to a significant increase in web revenue, growing it by 64% pre-pandemic through effective brand and marketing strategies.
Marketing and Campaign Development
Amanda Hermann combines her expertise in brand management, communications, and relationship management to design engaging marketing campaigns. She effectively blends creativity with analytical skills to develop high-performing digital marketing strategies. Her approach focuses on multi-channel marketing, ensuring that campaigns reach diverse audiences and achieve desired outcomes.