Aritra Roy
About Aritra Roy
Aritra Roy is a Market Insights Analyst at Jellysmack, with a diverse background in business strategy and engineering. He has held various roles in market analysis and content strategy, and has gained leadership experience through his work with AIESEC India.
Work at Jellysmack
Aritra Roy currently serves as a Market Insights Analyst at Jellysmack, a role he has held since 2022. His previous positions at the company include Lead Content Strategist from 2021 to 2022, Senior Content Strategist in 2021, and Content Strategist from 2020 to 2021. Throughout his tenure, he has contributed to various projects that enhance content strategy and market insights.
Education and Expertise
Aritra Roy possesses a diverse educational background that combines engineering and business strategy. He earned a Master of Science in Strategy, Consulting and Digital Transformation from EDHEC Business School in 2019. Additionally, he completed a Master in Management at the same institution from 2016 to 2019. He holds a Bachelor of Technology in Mechatronics, Robotics, and Automation Engineering from Manipal Institute of Technology, completed in 2016.
Background
Aritra Roy gained early leadership experience as a Team Leader at AIESEC India, managing a team for one year from 2013 to 2014. He began his career with a short-term training stint at Pepsi Bottling Ventures in 2015, which provided him exposure to the beverage industry. He has also worked in various roles in business development and category management in notable companies such as ELISE Technologies and The LEGO Group.
Achievements
Aritra Roy has accumulated significant experience in market insights and business strategy through various roles. He worked as an Assistant Product Manager at Danone, focusing on global strategy and insights, and as a Junior Category Manager at The LEGO Group. His work at ELISE Technologies as a Business Development Associate in B2B strategies further solidified his expertise in market analysis and business development.