Celia Bourg
About Celia Bourg
Celia Bourg is a Content Strategist with extensive experience in digital marketing and content management. She has worked with various international companies and has a strong academic background in geography and digital marketing.
Work at Jellysmack
Celia Bourg has been employed at Jellysmack as a Content Strategist since 2021. In this role, she manages a portfolio of international content creators, focusing on defining multi-platform publishing strategies across platforms such as Facebook, Instagram, YouTube, and TikTok. She coordinates with video editors, community managers, and edit checkers to ensure the relevance and quality of the content produced. Additionally, she provides content suggestions to creators to enhance their performance and regularly monitors platform trends to align content strategies with the specific verticals of each creator. Celia conducts weekly performance analysis and reporting to improve video performance.
Education and Expertise
Celia Bourg holds a Master of Business Administration (MBA) in Digital Marketing, which she earned from 2019 to 2020. She also completed a Master's degree in Geography at Université Paris 1 Panthéon-Sorbonne from 2012 to 2014. Earlier, she obtained a Bachelor's degree in Geography from the same university from 2010 to 2012. Additionally, she studied at Gachon University, where she completed an intensive Korean language course from 2016 to 2017. Her educational background equips her with a strong foundation in digital marketing and content strategy.
Background
Celia Bourg has lived in South Korea for three years, during which she worked daily in English, French, and Korean. Her professional experience includes roles in various sectors, such as hospitality and luxury retail. She worked as a Concierge at AccorHotels in Seoul in 2017 and held sales advisor positions at Moncler and Louis Vuitton in Paris in 2018 and 2019, respectively. Prior to her current role, she served as a Junior Digital Consultant at THE PROGRAMMATIC SOCIETY from 2019 to 2020 and as a Content Marketing & SEO Specialist at Liberkeys for six months in 2020.
Achievements
Celia Bourg has successfully managed a diverse portfolio of international content creators at Jellysmack, focusing on enhancing their performance across multiple social media platforms. Her ability to define effective multi-platform publishing strategies and conduct performance analysis has contributed to the success of the content creators she works with. Additionally, her educational achievements in digital marketing and geography support her expertise in content strategy and marketing.