Charm Alvaran
About Charm Alvaran
Charm Alvaran is a Senior Content Strategist at Jellysmack, where she has worked since 2021. She holds a Master's degree in Arts and Creative Industries Management from KEDGE Business School and has previous experience in marketing roles at Universal Music Group and SM Retail.
Work at Jellysmack
Charm Alvaran has been employed at Jellysmack as a Senior Content Strategist since 2021. In this role, she focuses on developing and implementing content strategies that enhance brand visibility and engagement. Her position is based in Paris, Île-de-France, France, where she collaborates with various teams to optimize content performance across multiple platforms.
Previous Experience in Marketing
Prior to her current role, Charm Alvaran worked at SM Retail as a Marketing Specialist from 2017 to 2018. In this capacity, she contributed to marketing initiatives and strategies aimed at increasing customer engagement. Additionally, she served as an International Marketing Intern at Universal Music Group in 2015 for five months, where she gained valuable experience in the music industry.
Education and Expertise
Charm Alvaran holds a Master of Science in Arts and Creative Industries Management from KEDGE Business School, which she completed from 2019 to 2021. She also earned a Bachelor of Science in Entrepreneurship from Pamantasan ng Lungsod ng Maynila, studying from 2012 to 2016. Her foundational education includes primary and secondary studies at Ville Saint John Academy from 2006 to 2012.
Internship Experience
In addition to her roles in established companies, Charm Alvaran gained practical experience as a Communications & Growth Marketing Intern at hutte from 2020 to 2021. This internship lasted six months and took place in Paris, Île-de-France, France, where she supported marketing and communication efforts to drive growth.