Daniel Ricardo Correa Mejía
About Daniel Ricardo Correa Mejía
Daniel Ricardo Correa Mejía is a Squadron Lead Content Strategist at Jellysmack, specializing in media partnerships and marquees. He holds a Master's degree in Marketing Management from EDHEC Business School and has a diverse background in digital strategy, product management, and brand consulting.
Current Role at Jellysmack
Daniel Ricardo Correa Mejía serves as the Squadron Lead Content Strategist for Media Partners & Marquees at Jellysmack. He has held this position since 2021 and operates from Bogotá D.C., Colombia. In this role, he focuses on developing content strategies that enhance the visibility and engagement of media partners and marquee projects.
Education and Expertise
Daniel studied at EDHEC Business School, where he earned a Master of Science in Marketing Management from 2018 to 2019. He also holds a Bachelor's degree in Music with an Emphasis on Audio Production from Universidad de Los Andes, completed from 2008 to 2014. Additionally, he obtained a Bachelor's degree in Management from Universidad De Los Andes Facultad de Administracion, studying from 2012 to 2015.
Professional Background
Daniel has a diverse professional background. He worked as an International Product Manager Assistant for Giorgio Armani Beauty at L'Oréal for five months in 2019. He co-founded LaRefe Estudio, serving as Marketing Manager from 2013 to 2016. He also held roles as a Brand Consultant at BogotáTeatro in 2015 and as a Digital Advisor to the Minister at Ministerio del Interior from 2017 to 2018.
Contributions to Government Initiatives
Daniel facilitated digital activation efforts to enhance the Colombian Government's presence in remote and energy-producing areas. He led the implementation of SIGETH, a georeferenced information software for conflict management in Colombia, which improved daily data collection by 63% within a year. He also served as a liaison between government agencies, communities, private sector, and IT teams to refine software features based on practical needs.
Achievements in Strategic Initiatives
During his tenure at Jellysmack, Daniel increased awareness with relevant institutions by 12% per month through targeted strategic initiatives. His work has focused on leveraging content strategies to drive engagement and visibility for various projects.