Erica Hsu
About Erica Hsu
Erica Hsu serves as the Director of Creator Success at Jellysmack, where she has worked since 2021. She has a diverse background in creator success management, account management, and marketing, with previous roles at companies such as Jellysmack, Mediakix, and Influential.
Current Role at Jellysmack
Erica Hsu serves as the Director of Creator Success at Jellysmack, a position she has held since 2021. In this role, she focuses on enhancing the success of creators within the platform. Her responsibilities include developing strategies to support creators and ensuring they achieve their goals. Erica's experience in the creator economy positions her to effectively lead initiatives that foster growth and engagement.
Previous Experience at Jellysmack
Before her current role, Erica worked at Jellysmack as a Senior Creator Success Manager from 2020 to 2021. During her tenure, she contributed to the development of creator support systems and strategies. Her work involved direct engagement with creators, helping them navigate the platform and optimize their content for better performance.
Professional Background in Influencer Marketing
Erica has extensive experience in influencer marketing, having worked as a Senior Account Manager at Mediakix from 2014 to 2017. She also served as a Campaign Manager at Influential from 2017 to 2020. These roles involved managing relationships with influencers and e-commerce brands, allowing her to develop a strong understanding of the dynamics in the influencer space.
Educational Background
Erica Hsu holds a Bachelor of Arts degree in Business Economics and Management from the University of California, Irvine, where she studied from 2009 to 2013. Prior to that, she completed her secondary education at Gretchen Whitney High School. Her educational background provides a solid foundation for her career in marketing and business development.
Skills and Expertise
Erica possesses a solutions-oriented and analytical approach to her work. She has demonstrated skills in managing challenging projects and multitasking effectively. Additionally, her experience includes negotiating in ambiguous situations, which is critical in the fast-paced environments of marketing and influencer relations.